WHAT THEY DO: Announcers are a radio station's "voice" and are often the people with whom the public identifies. This person introduces programs and music, reads commercial copy and public service announcements, and is involved in the overall public presentation of the station. At smaller stations, many announcer positions are part-time and duties overlap into other areas.
REQUIREMENTS: Excellent communications skills and the ability to think on your feet are obvious necessities in staying on-the-air. In today's digital world, even radio personnel need to know how social media works to promote your program and your station.
WHAT THEY DO: The key "front-line" people in the news department are the beat reporters. They are on-the-scene at every kind of event, and larger organizations may compartmentalize assignments, such as health reporter, education reporter, entertainment reporter, etc.
Local news reporters must be excellent writers, capable of working quickly and accurately to sum up the key elements of a news story and make it understandable and relevant to the audience. In today's new media, reporters must be able to write to all digital media, including social networks.
REQUIREMENTS: Often reporters can enter smaller markets before they have completed their degree in broadcast journalism. Nonetheless, a college degree will be necessary to move onto larger markets and more responsibility.
WHAT THEY DO: As a newsroom leader, the executive producer must demonstrate strong news judgment, be able to develop creative story ideas and work with producers and reporters to execute those plans. EPs coordinate the content and presentation of broadcasts under the direction of the managing editor and news director.
REQUIREMENTS: Executive producers have a great deal of experience in the newsroom. Usually, a 4 year degree in Journalism, Communications or related field is required along with experience in news producing and newsroom management.