WHAT THEY DO: The production manager assigns announcers, schedules studios, arranges recording sessions, produces commercials, and directs programs.
REQUIREMENTS: Anyone in production must have excellent organizational skills. The production director must understand the nature of broadcasting and bring new ideas to work every day.
WHAT THEY DO: The key "front-line" people in the news department are the beat reporters. They are on-the-scene at every kind of event, and larger organizations may compartmentalize assignments, such as health reporter, education reporter, entertainment reporter, etc.
Local news reporters must be excellent writers, capable of working quickly and accurately to sum up the key elements of a news story and make it understandable and relevant to the audience. In today's new media, reporters must be able to write to all digital media, including social networks.
REQUIREMENTS: Often reporters can enter smaller markets before they have completed their degree in broadcast journalism. Nonetheless, a college degree will be necessary to move onto larger markets and more responsibility.
WHAT THEY DO: The person responsible for producing all advertising revenues for a station and for hiring, training and supervising the station's sales staff. The general sales manager must also be adept at understanding the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.
REQUIREMENTS: Because of the managerial nature of this position, you must have, not only, proven sales skills, but also management experience.