Local Sales Manager
Posted on 2019-07-18
By SC Broadcasters Association
WLTX 19 in Columbia, SC (a TEGNA Company and a CBS affiliate), is home to employees who demonstrate an urgent, passionate and unmatched commitment to lead and revolutionize information delivery across all platforms. It’s also one of the fastest growing areas in the country, attracting and growing new business at a rapid pace.
We have an exciting opportunity for a Local Sales Manager to join our dynamic and forward-thinking sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by leading a team of account executives and executing a sales strategy that delivers customized customer solutions through an integrated suite of media platforms – television, digital, mobile, social & OTT. The position requires growing shares of direct, agency and digital business, as well as creating opportunity to develop significant new business to achieve quarterly and annual budgets. The Local Sales Manager is responsible for recruiting and leading a forward-thinking sales team that successfully works with all levels of the local market’s business community. This position reports to the Director of Sales.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
Manage key local accounts with account executives and account managers.
Lead new business development using creative and effective customer focused solutions using all media platforms.
Maintain customer satisfaction and accountability through consultative selling.
Identify market potential through lead generation and qualification.
Expand core business by introducing new products and services; developing new applications.
Coach and lead account executives by participating in client meetings, building deep relationships with decision makers & being involved in the community.
Responsible for setting the pace and constantly providing feedback to account executives to improve their performance.
Complete appropriate business activity reports and forecasts as required.
Three to five years of sales management experience in television, digital or media industry preferred.
Documented record of exceeding budgeted revenue goals.
Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance.
Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured, evolving environment.
Proficiency with Excel, PowerPoint, Word, WideOrbit Sales, WideOrbit Traffic and Salesforce.
To be considered a candidate for an opening at WLTX – you must complete the online application. Paper resumes or any electronic information received that does not come through the online application process will not be considered part of the applicant pool. No phone calls please. Interviews will be by appointment only.
HOW TO APPLY:
To apply, please contact: Tegna.com
Job posted by an Equal Opportunity Employer