Account Executive Sales Broadcast & Digital
Posted on 2019-06-03
By SC Broadcasters Association
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
WCBD of Nexstar Broadcasting, Inc., in beautiful Charleston, SC, is seeking an Account Executive with a minimum of 1-3 years of TV or Radio sales experience. In this position, you will work within the established Sales Department guidelines to increase sales volume with assigned accounts, aggressively seek new customers for both TV and Digital business, execute plans and strategies set forth by Sales Management, maintain awareness of the competition, and promote visibility in the Charleston, SC community.
Physical Demands & Work Environment:
The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds.
Implements strategies to consistently grow revenue and exceed revenue goals.
Establishes credible relationships with local business community.
Makes sales calls on existing and prospective clients.
Maintains assigned accounts and develops new accounts.
Prepares and delivers sales presentations to clients.
Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Provides clients with information regarding rates for advertising placement in all media.
Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
Works with clients and station personnel to develop advertisements.
Performs other duties as assigned.
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum one year’s experience in sales, preferably in the media field.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
HOW TO APPLY:
Apply online at: https://broadcastcareers-nexstar.icims.com
Job posted by an Equal Opportunity Employer