Posted on 2016-08-31
By SC Broadcasters Association
WSPA, Media Generals CBS/CW affiliate, is searching for an experienced and innovative marketing professional with strong leadership skills.
They will direct the Marketing and commercial Production Departments of WSPA/CBS and WYCW/CW. They will be responsible for providing vision and leadership for the team, help drive innovative and creative advertising and marketing campaigns for news and all entertainment and network programming. This person will develop and implement media strategies and branding campaigns to improve station ratings, demographics, and community image. They will work closely with other station departments to insure a consistent on-air graphic and brand presence.
Minimum five years working as a Marketing Director, Promotions Manager or
Marketing Producer at a television station. Must have previous experience in
managing staff and clear understanding of branding and positioning of that
brand. Must have knowledge and experience with computer editing, preferably on
Adobe products. Ability to shoot HD video and working knowledge of graphics a
plus. Experience in news or news promotion writer in television or radio is a
Education Requirements: Level: Bachelors Level Degree
HOW TO APPLY:
Qualified applicants may send their resume to: WSPA-TV, Attn: Human Resources, 250 International Drive, Spartanburg, SC 29303 or apply online at www.mediageneral.com/careers.
Background check and drug screen required.