Digital Content Director-Multi Market
Posted on 2016-08-30
By Louisiana Association of Broadcasters
Baton Rouge, LA
Oversight of digital web and audio content and goal performance for mutliple markets including oversight of existing Digital Content Directors and air talent.
Develop and manage plan to achieve company digital goals.
Report to and collaborate with Division Digital Operations Director and Region SVP Programming.
Maintain thorough working knowledge of company measurement metrics for digital, and company best practices to effectively communicate operating plans to digital team personnel and talent,
Target success and areas of needed improvement based on results, and modify operating plan strategy accordingly.
Conduct regular followup calls and in person meetings with team members in multiple markets as needed to provide effective leadership of operation.
As needed , produce graphics, work with sales teams to develop concepts for clients.
As needed, produce content for company websites, company social media sites, and other company digital assets.
Leadership ability and experience level of 3 years in management of multiple employees required in this multi market oversight role of Digital audio and web content.
Performance is measured on ability to grow web site visitors and usage per company assigned metrics, and the ability to coach content creators to perform tasks.
Proficiency in social media marketing, website deployment, and content creation is an additionally important skillset.
Proficiency in software tools such as Adobe Illustrator, Photoshop, Premiere Pro, Audition, Microsoft Word, Excel, Powerpoint, Sharepoint.
High School Diploma required
College degree preferred - 4-Year Degree
HOW TO APPLY:
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.