Digital Campaign Manager/Smart Reach Digital
Posted on 2016-08-30
By Louisiana Association of Broadcasters
Baton Rouge, LA
SmartReach Digital, a division of Entercom Communications, offers fully integrated digital marketing strategies to help local and regional businesses aggressively compete across the web to reach and convert more customers. Our digital products and solutions are tailored to meet our clients’ needs and, are guaranteed to ATTRACT, ACTIVATE, and ENGAGE customers!
This is the ideal role for a high caliber marketing professional with significant success in campaign management and fulfillment who is looking to join a growing digital business. As a Campaign Manager, you will be responsible for managing the creation and successful implementation of campaign activities across a wide range of platforms, including email, mail, SMS and web. Responsibilities include optimizing marketing campaigns across multiple products and systems, processing digital sales orders, uploading creative, and monitoring programs to make sure campaigns are running properly.
Account Management: work directly with sales and digital clients to support their needs and communicate client expectations to the fulfillment and trafficking teams.
Project Management: ability to track on timelines and due dates for deliverables, reviews and approval for campaign launches.
Understand, customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control
Verify Account Executive Paperwork: Double check all orders have been coded correctly various billing and fulfillment systems. Make any necessary changes or fixes to the orders then ready them for approval.
Continuity with Visual & Audio Production: ensure all online ads are being worked on and deadlines are met so the client schedule can run on time
Maintain working knowledge of digital inventory: Understand the current and projected sellout levels of the four ETM sites
Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights. Adjust priority levels as appropriate. Alert Digital DOS of any anticipated problems.
Campaign Reports: At month end and/or campaign end, run affidavits of performance for digital campaigns and give to Account Executives for delivery to clients. Affidavits will now also be given to the business office.
Client communication: work directly with client to ensure campaign execution and performance meet their standards
HOW TO APPLY:
To be considered for this position, please apply online at www.entercom.com and click on “Careers”
Entercom New Orleans is an Equal Opportunity Employer