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Research Director

JOB DESCRIPTION:

WSPA (CBS) and WYCW (CW) Media Generals dual station operation in Market 37,
Greenville / Spartanburg, SC / Asheville, NC is searching for an experienced Part Time
Research Director. 

RESPONSIBILITIES:

We need someone that knows how to use the products of a well
stocked Research toolkit: Nielsen, Stellar, Scarborough, Rentrak, Polk,
WideOrbit / One Domain & Kantar. Understanding how to use research to build
a logical and compelling sales story is very important. Must know how to use
Powerpoint, Prezzi or other effective presentation materials. Must be
comfortable with cable, newspaper, and internet terminology and the preparation
of sales materials to effectively outline the competitive advantage of
television in the marketplace. Preparation of selling strategies and sales
pieces is vital to our sales effort. Data should be customized to present
station’ s competitive strengths and inherent audience values. In addition
Rentrak and Polk are critical tools used by sales. Maintaining program grids and
scheduling through Centralized Traffic needs daily attention as well as
maintaining the Public File. RD is responsible for all research support to sales
team as well as working with station General Manager, News Director &
Marketing Director for internal research to insure a consistent communication of
ratings, programming and research results.

REQUIREMENTS:

Experience (Essential and Preferred): 3-5 years of working with NSI products
and services (Scarborough, Stellar, Galaxy) Traffic functions: Wide Orbit. Avail
functions: Wide Orbit /One Domain TV station or rep firm experience and
Programming.

Some College required and it is essential that the candidate have working knowledge of NSI rating data,
NSI AdVantage and NSI AdViews; WideOrbit /One Domain, TVB, Scarborough, Rentrak
and Polk data. Microsoft Office (all facets), Programming knowledge as it
relates to scheduling and monitoring barter inventory. Must be highly organized
and able to multi-task.

 

HOW TO APPLY:

Contact:
www.mediageneral.com/careers or WSPA-TV, Attn: Human Resources, 250 International Drive, Spartanburg, SC 29303

DEADLINE: 2016-07-01