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Digital Manager

JOB DESCRIPTION:


Scripps Radio in Tucson, AZ is hiring a Digital Manager. The Digital Manager will be a thought leader in digital marketing trends and will work with the radio account executives to put together and support the most effective campaigns for our clients. This role will provide guidance on the digital product set and facilitate the entry, execution, and optimization of digital campaigns. This role will also be responsible for oversight of the digital strategy for the local radio stations and will partner with leadership to grow digital revenue, audience engagement, and support the radio station digital brands.

RESPONSIBILITIES:

Work with account executives and sales managers on the proposal and product portfolio solutions for clients.
Work with local station leadership to support the station digital content strategy, products, and local brands
Periodically participate on sales calls with account executives to provide expertise on digital solutions.
Provide trafficking and facilitation for audio streaming campaigns.
Provide support for local digital products (e.g. daily deals).
Track site and digital audience engagement metrics and provide summary reports of trends and business drivers to station and digital leadership.
Work with the station general manager, sales leaders, and station leaders to craft an effective digital strategy to support the local station brands.
Serve as the local point of contact to work central technical support resources to resolve any issues relating to local digital assets (e.g. websites).
Provide support for other digital needs as they arise.
Additional duties as assigned.

REQUIREMENTS:

Education & Experience/Certifications

Bachelors degree in marketing, communications, business or equivalent years of experience in related field
Must have 3 years of experience in digital media advertising
Experience in the radio industry is a plus
Experience with graphic design packages (e.g. Illustrator, Photoshop) is desired

Skills & Abilities:

Significant knowledge of digital advertising products including display, SEO, SEM, mobile, video pre-roll, RTB, email marketing, as well as identify other non-Scripps products to aid in conceptual and strategic ideas
Ability to listen to the clients needs and translate client and business goals into innovative campaign strategies utilizing Scripps digital products
Conceptual thinking, that is grounded in client needs, trends and innovations in the digital landscape.
Excellent communication skills and demonstrated ability to present ideas and respond to questions with customers, clients, managers and colleagues
Strong customer service and excellent organizational skills
Highly collaborative and ability to work with multi-functional teams (sales, marketing, product, creative teams)
Demonstrated ability in developing successful digital creative advertising campaigns
Strong customer service and excellent organizational skills
Ability to read, analyze, and interpret sales information and creative layouts, to inform strategic idea generation
Ability to take direction and generate reports, business correspondence, and presentations
Proficiency with Microsoft Office (PowerPoint, Excel, Word, Outlook)
Knowledge of digital advertising trends and its application to digital strategy on a client-specific basis
Experience with and ability to learn new software programs such as order management systems
 

HOW TO APPLY:

https://recruiting.adp.com/srccar/public/RTI.home?d=External&c=1060841&r=5000093231606&_fromPublish=true 

 

 

E.W. Scripps is an equal opportunity employer

DEADLINE: 2016-05-31