Bonneville PHX Promotion Director
Posted on 2015-12-09
By KPKX, KTAR, KTAR Bonneville International Corporation
POSITION OBJECTIVE: Build and engage audience loyalty for the stations as well as the individual shows by planning, implementing and assisting in the coordination of all promotional activities as they relate to product and sales development both for on-air and website properties. Be an effective team member and assist in assuring the Promotions Department makes its full contribution to the achieved goals and objectives. Help conceptualize, develop and execute results-oriented marketing plans, advertising strategies and creative platforms for promotions designed to: (a) increase audience rating and market share; (b) add revenue (c) enhance the image and reputation of the Bonneville (division) Radio Group in the community or (d) grow station databases. Manage day-to-day details and executive marketing and programming vision and strategy.
Skills in the following areas:
Promotions and marketing campaigns, or related field or equivalent experience.
Experience with digital platforms including social media, text messaging and database marketing required.
Computers (with working knowledge of prize system software, Microsoft Word, Microsoft Excel and Photoshop).
Ability to learn new technologies and remain on the forefront of digital innovation as it pertains to the broadcast industry.
Basic HTML knowledge a plus.
Experience with web content creation and maintenance as well as social media management.
Possess strong written and verbal communication skills.
Creative experience in successfully building and executing sales promotions is required.
Experience working with non-profit, entertainment and sports organizations.
Proven ability to initiate and work independently, if necessary, and operate effectively in high-pressure, time-sensitive situations.
Excellent organization of detail & project completion required.
Possess an understanding of target audience's lifestyle and interests.
Experience with event management, including logistical coordination, and execution.
Possess valid driver's license and proven ability to safely drive company vehicle without exposing the company to serious liability risks.
Project appropriate company image with respect to dress and demeanor.
Work in compliance with Company policies and procedures.
Work effectively in a team environment.
Maintain a positive and cooperative rapport with staff, management, listeners, vendors and clients.
Participate in and actively support Bonneville's EEO policy as it relates to recruitment, selection, evaluation, compensation, training, promotion and termination. Includes being knowledgeable and conversant with the FCC EEO Rules effective March 10, 2003, and understanding the compliance issues that safeguard the station's FCC license.
Take a proactive role in supporting Bonneville's policy to prevent harassment of any kind within the workplace, at off-site places of company business and at company-sponsored social venues.
Assure that employees working in your department will receive annual performance appraisals. Guarantee that employees will sign Conflict of Interest and Payola forms annually.
PREFERRED QUALIFICATIONS, KNOWLEDGE, SKILLS & ABILIIES
Promotions/marketing background with a minimum of three years in the field of broadcasting, marketing, advertising or related field in a medium/major broadcast market.
4 year college degree or equivalent work experience
Prior experience working with account managers and sales staffs.
PHYSICAL DEMANDS OF POSITION:
Substantial movements (motions) of the wrists, hands and/or fingers.
Ability to give and receive information through oral communications.
Ability to lift, move and carry up to 100 pounds on occasion, and up to 50 pounds of force frequently.
Stooping, kneeling and reaching.
HOW TO APPLY:
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.