Marketing and Promotions Manager
Posted on 2014-10-02
By KDEN Telemundo Telemundo
KDEN Telemundo Denver is looking for a Marketing and Promotions Manager to develop marketing strategies and plans to define the brand, build awareness and drive viewership of KDEN Telemundo Denver. KDEN is an NBC Telemundo owned-and-operated television station in Aurora, Colorado that airs Spanish-language programming from Telemundo. Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, is comprised of 17 local television stations in the U.S. and Puerto Rico. Producing and broadcasting more than 5,000 hours of unique and relevant local content each year, including award-winning news, public affairs, and entertainment programming, Telemundo Station Group serves Spanish-speaking viewers in the metropolitan areas of Los Angeles, New York, Miami-Fort Lauderdale, Houston, Dallas-Fort Worth, Chicago, San Antonio, San Francisco, Phoenix, Harlingen, Fresno, Denver, Philadelphia, Las Vegas, Boston, Tucson and Puerto Rico. In addition, Telemundo Station Group offers support to 52 affiliates across the country and manages dedicated local websites and applications, as well as a robust digital out-of-home operation.
Develops and provides strategic direction on all advertising and brand partnerships to align with overall station goals and maximize the Telemundo Denver Brand. Utilizing quantitative and qualitative data, collaborates with Cross-functional with cross functional teams to build and develop organic growth initiatives. Enhance / leverage relationships (Internal and External) to identify and activate opportunities. Coordinate local station campaigns, supporting the Station, Station Group, Network initiatives and specials. Serve as key interface with Network departments such as: Research, Entertainment, Sports and News divisions, Digital, and Sales to identify and build advertising strategies and brand extensions. Create, Produce, Plan, Organize, Write, Shoot, Edit and Execute exceptional (on and off-air) promotional, marketing and branding (local & network) campaigns. Produce News/Sweeps/Image Campaigns. Daily placement/control, of promo/psa inventory of on-air logs. Design, order and maintain promotional premiums. Plan, organize, staff and execute Station/Client/Network events, festivals, concerts, health fairs, etc. Oversee, control and maximize marketing, promotions and advertising budgets. Support sales teams with creative as well as help pitch, brainstorm, plan, and execute client needs.
QUALIFICATIONS/REQUIREMENTS: A minimum of 3 years of strategic planning and/or strategic marketing and promotions experience. Bachelor's Degree (Preferably in marketing, advertising, communications or finance). Bi-lingual (English and Spanish) Previous management experience required Extensive Knowledge of the Denver Hispanic market Intermediate to advanced proficiency with MS Word, Excel, and PowerPoint software. Adapts to change rapidly, handles multiple assignments well, functions well under pressure, and reprioritizes quickly without compromising quality. Successful candidate is highly organized and excels at planning and executing. Strong problem solving and troubleshooting skills. Possess a professional approach, proven good judgment and high ethics. Must be able to lift up to 40 pounds, stoop, clean, bend, and reach with hands and arms. Ability to understand big picture trends. Ability to negotiate. Ability to successfully build positive client relationships. ELIGIBILITY REQUIREMENTS: Applicants must submit a resume/CV through nbcunicareers.com to be considered. Able to work a flexible schedule and shifts including evenings, overnights, weekends and holidays. Must be willing to work in Aurora/Denver location. Must be willing to submit to a background investigation. Must be 18 years or older. Must have unrestricted work authorization to work in the United States. Must be willing to travel between multiple markets multiple times a month and at a moments notice in emergency situations. Must be covered by Solutions, NBCU Alternative Dispute Resolution Program. DESIRED CHARACTERISTICS: MBA (Preferably in marketing, advertising, communications or finance). Proficiency in creative software tools such as: Final Cut Pro, Adobe Photoshop, Adobe® After Effects, Adobe Illustrator, Adobe Audition and Cinema 4d. Must be a self-starter, highly organized with the ability to multi-task Media Sales knowledge and understanding
HOW TO APPLY:
Applicants must submit a resume/CV through nbcunicareers.com to be considered. Job Number: 17043BR