Account Executive - Developmental
Posted on 2013-04-02
By KTVL Sinclair Broadcast Group
KTVL in Medford, OR has an excellent opportunity for an entry-level media sales professional who can connect with clients and help them achieve their business objectives through effective TV advertising. The ideal candidate will possess excellent communication skills, an enthusiastic and passionate personality, have a tenacious yet empathetic attitude, and a drive to succeed!
- Responsible for generating revenue for the station and meeting monthly goals through effective solicitations, promotions and services including telephone, in-person and email communication.
- Develop new business through selling commercial advertising time and other station products by contacting advertising agencies and advertisers.
- Professionally formatted and written documents, including emails, are a must!
- Excellent verbal and written communication skills.
- Contribute to client proposals and other client documentation.
- Maintain and build positive customer relationships.
- Document all client contact and file all advertisement documentation in client files.
- Handle confidential information with discretion.
- Initiate, follow-up and conclude assignments accurately and independently.
- Strong time management skills.
- Assist in the collection of past due accounts.
- Create advertising strategies incorporating TV, mobile, online and digital billboard mediums.
- Create short- and long-term client campaign plans.
- Develop advertising concepts and ideas.
- Prepare, negotiate and implement client media buys which includes:
- Conduct media research
- Negotiate media buys including integrated marketing tactics and added value
- Prepare contract confirmations
- Proof and shuttle ads
- Confirm accuracy of media orders prior to airing
- Post buys and negotiate makegoods when necessary
- All other applicable advertising functions
- Keep current on all of the company`s digital advertising products.
- Understand demographic and psychographic data as it relates to media buys.
- General administrative tasks as needed.
- Previous outside sales experience preferred
- Proficient in MS Word, Excel and PowerPoint
- Professional appearance a must
HOW TO APPLY:
If you`re interested in joining our team you MUST apply online at www.ktvl.com to be considered. No phone calls or emails please.