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Promotions/Marketing Director

JOB DESCRIPTION:
WTVC NewsChannel9, Chattanooga's number one broadcast news station and number one rated ABC affiliate, is seeking a highly qualified individual to oversee all facets of station promotion and marketing.

Responsibilities include:

  • Produce compelling advertising for newscasts and station programs to generate viewer interest
  • Supervise and train promotion staff in the development and execution of advertising and production skills including writing and editing techniques
  • Supervise sales production team and department resources to assure timely completion of projects
  • Maintain continuity of graphic design for newscasts, on-air promotional spots and station packaging elements
  • Input promotion contracts, oversee scheduling of promotion spots on logs and maintain inventory
  • Work with News to select promotable features for editing into promotional messages
  • Screen programs to select sound bites and video b-roll suitable for editing into promotional messages
  • Assist in joint promotional efforts with media partners and/or clients including radio.
  • Plan events and identify established community events to sponsor so as to increase visibility of station in community
  • Assist in the creation of contests/promotions to support relationships with other media partners including radio
  • Create radio and cable spots for outside media during rating periods

RESPONSIBILITIES:
Responsibilities include:

  • Produce compelling advertising for newscasts and station programs to generate viewer interest
  • Supervise and train promotion staff in the development and execution of advertising and production skills including writing and editing techniques
  • Supervise sales production team and department resources to assure timely completion of projects
  • Maintain continuity of graphic design for newscasts, on-air promotional spots and station packaging elements
  • Input promotion contracts, oversee scheduling of promotion spots on logs and maintain inventory
  • Work with News to select promotable features for editing into promotional messages
  • Screen programs to select sound bites and video b-roll suitable for editing into promotional messages
  • Assist in joint promotional efforts with media partners and/or clients including radio.
  • Plan events and identify established community events to sponsor so as to increase visibility of station in community
  • Assist in the creation of contests/promotions to support relationships with other media partners including radio
  • Create radio and cable spots for outside media during rating periods

REQUIREMENTS:
Qualifications:

  • B.S. Marketing, Advertising, Public Relations
  • 3-5 years relevant experience in television promotion/production management
  • Extensive knowledge of television production techniques and computer graphics including Avid editing and Photoshop
  • Strong communication and organizational skills

HOW TO APPLY:
Apply on line at www.sbgi.net

DEADLINE: 2013-02-22