WHAT THEY DO: The person responsible for producing all advertising revenues for a station and for hiring, training and supervising the station's sales staff. The general sales manager must also be adept at understanding the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.
REQUIREMENTS: Because of the managerial nature of this position, you must have, not only, proven sales skills, but also management experience.
WHAT THEY DO: Studio engineers are responsible for operating all of the equipment necessary for the production of a program. This includes the studio cameras, the audio console, studio lighting, the video switcher, and in some stations, the character generator and the electronic still-storage graphics display equipment.
REQUIREMENTS: More often than not, a technical background, including education is required for this position. The Society of Broadcast Engineers offer classes and certification programs that are recognized for many engineering positions.
WHAT THEY DO: The director of a newscast oversees and coordinates the activities of both the technical and onscreen aspects of a live television broadcast. Serves as producers for entire programs or for the production of portions of larger programs.
REQUIREMENTS: Working in fast-paced environments that are often hectic and stressful, a news director must be able to communicate welland think on their feet; that also requires that you're well-organized and can solve problems on the fly.
Most broadcasting directors hold bachelor's degrees in journalism, film production or communications. Such programs are offered at broadcasting schools, community or technical colleges and traditional four-year universities.