careers in Broadcasting

There're plenty of opportunities in front and  behind the mic.

MUSIC DIRECTOR

WHAT THEY DO: Most personnel involved in using music are included in the Creative Services Department. And while they may maintain the station's music library and help select appropriate tracks to play in production, they are part of the whole creative process at the station and other duties and responsibilities are probably required.

REQUIREMENTS: A background in music is helpful to get your food in the door. However, as mentioned, more graphic design skills may also be required.

GENERAL SALES MANAGER

WHAT THEY DO: The person responsible for producing all advertising revenues for a station and for hiring, training and supervising the station's sales staff. The general sales manager must also be adept at understanding the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.

REQUIREMENTS: Because of the managerial nature of this position, you must have, not only, proven sales skills, but also management experience.

ASSIGNMENT EDITOR

WHAT THEY DO: An assignment editor is responsible for gathering bits of news and assigning reports to reporters in the newsroom. While creating a newscast is usually a team effort, assignment editors set news coverage priorities, organize the logistics of camera crews and reporters, and arrange for the various satellite feeds and live on-scene coverage.

REQUIREMENTS: This position is fairly skilled in terms of experience in a newsroom. Some stations may require specific educational background (i.e., a degree in journalism).

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