careers in Broadcasting

There're plenty of opportunities in front and  behind the mic.

TRAFFIC DIRECTOR

WHAT THEY DO: A station's traffic manager collects data from other departments in order to prepare a minute-by-minute schedule for the broadcast day. The traffic person is the daily link between the sales department and programming department, keeping up-to-date commercial time availability.

REQUIREMENTS: Many stations are willing to train their entry-level traffic/programming staff. Nonetheless, candidates should have completed high school, have broadcast experience and be very well-organized.

PRODUCTION MANAGER

WHAT THEY DO: This position is responsible for all of the details required in the actual production of local programming. The production manager supervised producers, directors, floor directors and stage managers.

REQUIREMENTS:Anyone in production must have excellent organizational skills. The production director must understand the nature of broadcasting and bring new ideas to work every day.

GENERAL SALES MANAGER

WHAT THEY DO: The person responsible for producing all advertising revenues for a station and for hiring, training and supervising the station's sales staff. The general sales manager must also be adept at understanding the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.

REQUIREMENTS: Because of the managerial nature of this position, you must have, not only, proven sales skills, but also management experience.

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