careers in Broadcasting

There're plenty of opportunities in front and  behind the mic.

MUSIC DIRECTOR

WHAT THEY DO: Most personnel involved in using music are included in the Creative Services Department. And while they may maintain the station's music library and help select appropriate tracks to play in production, they are part of the whole creative process at the station and other duties and responsibilities are probably required.

REQUIREMENTS: A background in music is helpful to get your food in the door. However, as mentioned, more graphic design skills may also be required.

GENERAL SALES MANAGER

WHAT THEY DO: The person responsible for producing all advertising revenues for a station and for hiring, training and supervising the station's sales staff. The general sales manager must also be adept at understanding the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.

REQUIREMENTS: Because of the managerial nature of this position, you must have, not only, proven sales skills, but also management experience.

CHIEF ENGINEER

WHAT THEY DO: The chief engineer is responsible for the technology necessary to put the station's broadcast on the air. The engineering staff works to maintain broadcasting capabilities and provide quick solutions to problems that may arise with the transmitter, tower, satellite receiver and other related equipment. The chief engineer is the head of the technical staff.

REQUIREMENTS: More often than not, a technical background, including education is required for this position. The Society of Broadcast Engineers offer classes and certification programs that would suffice for many engineering positions.

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