WHAT THEY DO: News anchors are the most visible members of the news staff. These are the people that appear as the "up front" personalities on local newscasts. Ideally, the news anchor is a complete journalist, familiar with reporting, on-scene live coverage and skilled at writing, and in some cases, producing news packages.
REQUIREMENTS: While a degree in Mass Communications may not be specifically required to get your foot in the door at a station, a degree in broadcast journalism with serve you well to move toward an anchor position. You MUST have excellent written and verbal communications skills.
WHAT THEY DO: The promotions director's job is to promote the station's image, programs and activities. They conceive and execute a variety of written and taped station promotion spots, secure station advertising in other media, and in conjunction with the sales department, develop ways to keep broadcast consumers and advertisers current, and to attract new ones. REQUIREMENTS: This is not an entry-level position and requires a good deal of broadcast experience, marketing knowledge, organizational skills and education.
WHAT THEY DO: Engineering technicians a usually responsible for the general repair, maintenance, installation and modification of all of the electronic equipment in the station - from phone systems to satellite networks to laptops and toilets!
REQUIREMENTS: Many stations are willing to train their entry-level engineering staff to operate news vans and equipment. Nonetheless, there are trade schools across the country that provide training in electronic; in addition, the Society of Broadcast Engineers (SBE) has certification programs for each state.