Social Media Manager
Posted on 2017-07-28
By SC Broadcasters Association
WLTX-TV, CBS, a TEGNA station in Columbia, SC, is looking for a highly motivated individual to join our market-leading digital team as Social Media Manager. TEGNA Inc. (NYSE:TGNA) formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide.
This position is responsible for creating content for all digital platforms along with developing and implementing a multi-screen strategy, including web, apps, and social sites that increase
synergies between on-air and digital content.
You’ll also drive collaboration between station departments and lead training in digital, mobile and social reporting tools and techniques.
Candidates need in-depth knowledge and experience managing Facebook, Twitter, and Instagram accounts. (Hootsuite is our preferred tool.) Must be fluent with metric tools
like Omniture, Chartbeat, Google Analytics, Facebook Insights, Twitter, and
have a working understanding of SEO best practices and principles.
Excellent writing, and organization skills are required along with the ability to aggregate
daily/hourly trends to present in editorial meetings. We’re looking for a team player, full of
ideas, who also has a great sense of humor. Two years web/social writing experience required. Journalism, Marketing, or Mass Communication degree preferred.
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Job posted by an Equal Opportunity Employer