careers in Broadcasting

There're plenty of opportunities in front and  behind the mic.

RECEPTIONIST

WHAT THEY DO: The duties of the receptionist vary according to the size of the station. This position often is "the face" of a station and requires friendly personnel with a good understanding of all the aspects of how a station operates.

REQUIREMENTS: Many stations are willing to train their entry-level reception staff. Nonetheless, candidates should have completed high school, have phone system experience and be personable.

ACCOUNT EXECUTIVE

WHAT THEY DO: An account executive sells advertising time and works closely with businesses to help them market themselves to listeners or viewers. An account executive develops working relationships with local business leaders and with local advertising agencies and client representatives.

REQUIREMENT: Most account executives come to broadcasting with sales experience. Selling advertising on radio and television is a little different, but if you've got sales experience, this could be a good job for you!

NEWS DIRECTOR

WHAT THEY DO: The news director supervises the news department. An effective ND must understand budgeting, personnel management and the technical aspects of broadcasting. In addition to having a firm understanding of the community service role of broadcast journalism, he or she must also have solid news judgment - the ability to determine which stories are most informative and of the greatest value to the local broadcast consumer.

REQUIREMENTS: This is not an entry-level position and requires a good deal of experience, knowledge and education.

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