WHAT THEY DO: An account executive sells advertising time and works closely with businesses to help them market themselves to listeners or viewers. An account executive develops working relationships with local business leaders and with local advertising agencies and client representatives.
REQUIREMENT: Most account executives come to broadcasting with sales experience. Selling advertising on radio and television is a little different, but if you've got sales experience, this could be a good job for you!
WHAT THEY DO: A sales assistant offers support to the sales staff and managers by handling much of the office work, including drafting proposals, which allows the sales staff to focus on meeting with clients and developing business.
REQUIREMENTS: Many stations are willing to train their entry-level support staff. Nonetheless, candidates should have completed high school, have office experience and be well-organized.
WHAT THEY DO: The station's business manager is generally responsible for financial transactions, regulatory oversight and coordination of business contracts.
REQUIREMENTS: Business managers are generally expected to have extensive professional background in accounting and financial management. While business management is more likely a television position, some radio broadcast stations also require business managers.