WHAT THEY DO: A station manager is the chief operating officer of the station. The station manager must have effective personnel management skills and a thorough knowledge of all aspects of broadcast operation. REQUIREMENTS: This is not an entry-level position and requires a good deal of broadcast experience, knowledge of station operations and financial management as well as a higher education.
WHAT THEY DO: The key "front-line" people in the news department are the beat reporters. They are on-the-scene at every kind of event, and larger organizations may compartmentalize assignments, such as health reporter, education reporter, entertainment reporter, etc.
Local news reporters must be excellent writers, capable of working quickly and accurately to sum up the key elements of a news story and make it understandable and relevant to the audience. In today's new media, reporters must be able to write to all digital media, including social networks.
REQUIREMENTS: Often reporters can enter smaller markets before they have completed their degree in broadcast journalism. Nonetheless, a college degree will be necessary to move onto larger markets and more responsibility.
WHAT THEY DO: An account executive sells advertising time and works closely with businesses to help them market themselves to listeners or viewers. An account executive develops working relationships with local business leaders and with local advertising agencies and client representatives.
REQUIREMENT: Most account executives come to broadcasting with sales experience. Selling advertising on radio and television is a little different, but if you've got sales experience, this could be a good job for you!