WHAT THEY DO: Most personnel involved in using music are included in the Creative Services Department. And while they may maintain the station's music library and help select appropriate tracks to play in production, they are part of the whole creative process at the station and other duties and responsibilities are probably required.
REQUIREMENTS: A background in music is helpful to get your food in the door. However, as mentioned, more graphic design skills may also be required.
WHAT THEY DO: News anchors are the most visible members of the news staff. These are the people that appear as the "up front" personalities on local newscasts. Ideally, the news anchor is a complete journalist, familiar with reporting, on-scene live coverage and skilled at writing, and in some cases, producing news packages.
REQUIREMENTS: While a degree in Mass Communications may not be specifically required to get your foot in the door at a station, a degree in broadcast journalism with serve you well to move toward an anchor position. You MUST have excellent written and verbal communications skills.
WHAT THEY DO: An account executive sells advertising time and works closely with businesses to help them market themselves to listeners or viewers. An account executive develops working relationships with local business leaders and with local advertising agencies and client representatives.
REQUIREMENT: Most account executives come to broadcasting with sales experience. Selling advertising on radio and television is a little different, but if you've got sales experience, this could be a good job for you!