WHAT THEY DO: An account executive sells advertising time and works closely with businesses to help them market themselves to listeners or viewers. An account executive develops working relationships with local business leaders and with local advertising agencies and client representatives.
REQUIREMENT: Most account executives come to broadcasting with sales experience. Selling advertising on radio and television is a little different, but if you've got sales experience, this could be a good job for you!
WHAT THEY DO: Operations managers are key players at any station. They ensure a business runs efficiently and in compliance with all pertinent rules and regulations. This is a senior-level staffer whose job is to make sure the business runs as smoothly as possible.
REQUIREMENTS: This is not an entry-level position and requires a good deal of broadcast experience, knowledge of station opoerations and higher education.
WHAT THEY DO: The director of a newscast oversees and coordinates the activities of both the technical and onscreen aspects of a live television broadcast. Serves as producers for entire programs or for the production of portions of larger programs.
REQUIREMENTS: Working in fast-paced environments that are often hectic and stressful, a news director must be able to communicate welland think on their feet; that also requires that you're well-organized and can solve problems on the fly.
Most broadcasting directors hold bachelor's degrees in journalism, film production or communications. Such programs are offered at broadcasting schools, community or technical colleges and traditional four-year universities.